Privacy and cookie policy

2. The data we collect

• Identity and contact details: your name, billing and delivery addresses, email address and phone number.
• Order details: the products you buy, order value, and delivery and returns information.
• Payment details: confirmation that you have paid and the payment method used. Your card details are handled by our payment providers and are never stored by us.
• Account details: your login details and order history, if you create an account.
• Communications: emails and messages you send us, and your marketing preferences.
• Technical data: your IP address, browser and device type, and how you use our website, collected through cookies where you allow them.

3. How we use your data and why

Data protection law requires us to have a lawful reason for each way we use your data.

4. Marketing

We send marketing emails and SMS messages using Brevo. We only send them if you have signed up, or if you have bought from us and did not opt out at the time. In that case, we only tell you about similar products and offers.

We measure whether our emails are opened and which links are clicked, so that we can improve them.

You can unsubscribe at any time using the link in any email, by replying STOP to an SMS, or by emailing us. Unsubscribing does not affect emails about your orders.

5. Reviews

After you order, we may send you an invitation to review your purchase through Trustpilot. To do this, we share your name, email address and order reference with Trustpilot. If you leave a review, it is published under the name you choose on Trustpilot. You can ask us not to send review invitations at any time.

6. Who we share your data with

We only share the data each organisation needs to provide its service to us:

• Stripe and PayPal: to process your payment.
• Royal Mail: to deliver your order and provide tracking.
• Amazon Web Services (AWS): which hosts our website and stores order data.
• Brevo: to send our emails and SMS messages.
• Trustpilot: to send review invitations and publish reviews.
• Google: for website analytics and advertising, if you allow these cookies.
• Awin: to track sales from our affiliate partners, if you allow these cookies.

We may also share information with the police, HMRC or fraud prevention bodies where the law requires or allows us to. We do not sell your personal data.

7. Transfers outside the UK

Some of our service providers, including Google, Stripe, PayPal and Amazon Web Services, are based in or process data in the United States or the European Union. Where your data is transferred outside the UK, it is protected by a UK adequacy decision or by the UK International Data Transfer Agreement or Addendum, which require it to be protected to the same standard as in the UK.

8. How long we keep your data

• Order, financial and VAT records: 7 years, to meet tax and accounting rules.
• Account details: until you ask us to close your account.
• Marketing details: until you unsubscribe. We keep a record that you unsubscribed so we do not contact you again.
• Customer service emails: up to 2 years after your last contact with us.
• Analytics data: up to 14 months in Google Analytics.

9. Keeping your data secure

Our whole website is protected with HTTPS encryption. Access to customer data is limited to those who need it to process orders and help customers. Payments are handled by Stripe and PayPal, so we never see or store your full card details.

If a data breach affects your rights, we will tell you and the Information Commissioner's Office where the law requires us to.

10. Your rights

Under UK data protection law, you have the right to:

• ask for a copy of the personal data we hold about you
• ask us to correct data that is wrong or incomplete
• ask us to delete your data, where we no longer need to keep it
• object to us using your data based on our legitimate interests, and to direct marketing at any time
• ask us to limit how we use your data in certain situations
• ask us to transfer your data to you or another organisation
• withdraw your consent at any time, where we rely on it

To make a request, email sales@perfumemarketuk.com. We may ask you to confirm your identity. We will reply within one month, and there is normally no fee.

11. Children

Our website is not intended for children, and you must be 18 or over to place an order. We do not knowingly collect personal data from children.

12. Cookies

Cookies are small text files stored on your device when you visit a website. We use essential cookies to make our website work, such as keeping items in your basket. We only use other cookies if you allow them.

When you first visit our website, our cookie banner lets you accept or reject non-essential cookies. Your choice is passed to Google using Google Consent Mode, so Google tags respect it. You can change your choice at any time using the cookie settings link at the bottom of every page.

• Essential cookies make the basket, checkout, account and security features work. They do not need your consent.
• Functional cookies remember choices you make, such as closing a pop-up.
• Analytics cookies help us understand how visitors use our website, using Google Analytics.
• Marketing cookies measure our Google Ads and show you relevant adverts, and record when you arrive from one of our Awin affiliate partners.

You can also block or delete cookies in your browser settings, but parts of our website, such as the basket and checkout, may then stop working. You can manage Google ad personalisation at adssettings.google.com.

13. Changes to this policy

We may update this policy, for example when we start using a new service provider. The date at the top shows when it was last changed. If we make a significant change, we will make it clear on our website.

15. Contact us